TiVo Press Release: Crispin Porter + Bogusky Newest Subscriber To TiVo’s Stop||Watch(TM) Ratings Service
Ad Agency to Use TiVo’s Service to Strengthen Research, Creative Development
ALVISO, Calif., Aug 28, 2007 /PRNewswire-FirstCall via COMTEX News Network/ –
TiVo Inc. (Nasdaq: TIVO), the creator and a leader in advertising solutions and television services for digital video recorders (DVRs), today announced that advertising agency Crispin Porter + Bogusky has purchased a subscription to the TiVo Stop||Watch ratings service. CP+B is one of the industry’s most influential agencies with an impressive roster of global clients and popular ad campaigns including Burger King and Volkswagen.
Using the TiVo Stop||Watch ratings service, a comprehensive second-by-second program and commercial ratings research product, CP+B now has the means to access a broad database on audience viewing behavior, and a unique ability to track specific commercial viewership, in both Live and Timeshifted viewing context.
