Earlier today TiVo announced a new contest whereby the winner will receive a TiVo HD complete with a lifetime subscription. Details on the contest can be found on the contest’s website (hookupwithtivo.com) or in today’s press release.

Essentially all you need to do to participate is write TiVo a “personal ad” in which you explain why you HDTV is a perfect match for the TiVo HD. I know it sounds cheesy but if you can win a TiVo HD you might as well try…..

LAS VEGAS, Oct 01, 2007 /PRNewswire-FirstCall via COMTEX News Network/ — TiVo Inc. (Nasdaq: TIVO), the creator and a leader in advertising solutions and television services for digital video recorders (DVRs), today announced the formation of the Interactive Direct Response Advertising Group designed to help the DR community better understand the advertising challenges they face in the age of the DVR while educating them about the benefits of TiVo’s innovative Interactive Advertising Platfrom. Tivo’s ad solutions target the needs that direct response advertisers seek; the ability to relate to customers directly from the remote control.Spearheading the new Group is industry veteran Robert Barnett who joins TiVo as a Senior Director, managing TiVo’s relationship with Worldlink Ventures, Inc., a Direct Response advertising sales representative for TiVo’s interactive advertising platform. Mr. Barnett reports directly to Karen Bressner, Senior Vice President of Advertising Sales at TiVo. The announcements came during the 17th Annual Electronic Retailing Conference currently underway in Las Vegas, NV through October 2.

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Read the complete press release for additional information…..

TiVo Inc. really seems to be making some strides on the international front. Yesterday we received some news about TiVo in Australia and today TiVo sent out the following press release about TiVo in Mexico City. Now if only we could get TiVo on Comcast, Cox & Time Warner :).

ALVISO, Calif., Sept. 13 /PRNewswire-FirstCall/ — TiVo Inc. (Nasdaq: TIVO - News), the creator of and a leader in television services for digital video recorders (DVRs), and CABLEVISION, S.A. de C.V. (CABLEVISION), Mexico’s largest digital cable operator, announced that beginning today TiVo® DVRs and the TiVo® Service are available for the first time to CABLEVISION’s digital cable subscribers throughout Mexico City.

CABLEVISION subscribers can now access the first Spanish language version of the Emmy® award-winning TiVo user interface, which includes internationally recognized TiVo features like SeasonPass(TM) recordings, WishList® searches and TrickPlay functionality, which enables users to pause, rewind, instant replay and slo-motion live TV.

Chief Executive Officer of CABLEVISION Jean-Paul Broc said, “The combination of TiVo’s state-of-art technology and breadth of services with CABLEVISION’s superior digital cable programming creates an unmatched television viewing experience for our subscribers in Mexico City. We are extremely enthusiastic that the opportunity to bring the TiVo service to Mexico City has come to fruition and are confident that the TiVo brand will not only increase customer loyalty but serve as a driver of new cable subscribers.”

“TiVo continues to make sustained progress across international markets and CABLEVISION in Mexico is another example,” said Tom Rogers, President and CEO of TiVo. “Growing our business with the right partners is critical and our strategic distribution relationship with CABLEVISION, and its parent Televisa, is proof of that. TiVo will enable CABLEVISION to further differentiate its pay television service and maximize its programming packages. The combination of TiVo and CABLEVISION will offer the best entertainment experience for subscribers in Mexico.”

CABLEVISION is introducing the TiVo service to Mexico City consumers through a broad-based media campaign including cross-channel and broadcast television, print, online, radio and outdoor advertising. In addition, CABLEVISION plans to leverage its extensive programming assets and celebrity spokespeople to promote TiVo capabilities on air.

TiVo service is being offered to CABLEVISION subscribers as a package with a monthly charge covering both service and box rental.

Here’s a summary of TiVo’s latest financial numbers. More detailed information can be found here (TiVo press release).

Technology Update

• During the quarter ending July 31st, TiVo released the TiVo HD.
• Comcast services is progressing. Comcast has agreed to fund development work to bring TiVo to additional set top boxes including Scientific Atlantic boxes.
• Comcast has said that they, “we will commence the TiVo rollout process shortly, which will continue rolling out throughout the fall in Comcast’s New England Division including metro Boston, Southeast Massachusetts and New Hampshire”.
• During the quarter DIRECTV announced a deal with TiVo to develop a software upgrade to enhance the user experience for DIRECTV customers who have DIRECTV DVRs with TiVo service.

Financial Numbers

• Second quarter net loss of $17.7 million, which included a combined inventory write-down and inventory purchase commitment charge of $11.2 million, as compared to TiVo’s net loss guidance of $5 to $8 million that didn’t contemplate the inventory related write-down.
• Net loss per share was $0.18.
• Service and technology revenues increased 7% to $56.5 million ($52.8 million for the same period last year).
• Service revenues were $53.4 million (compared to the year ago quarter when service revenues were $49.4 million).
• Technology revenues were $3.1 million, which was lower than expected due to timing of development work related primarily to DIRECTV and international opportunities

Subscriptions

• TiVo-Owned subscription gross additions for the second quarter were 41,000, compared to 74,000 gross additions for the year-ago period
• Overall, TiVo-Owned subscriptions totaled 1.71 million, up 136,000 on an annual basis compared to the year ago-period
• Net decline in DIRECTV TiVo subscriptions during the period as DIRECTV is no longer deploying new TiVo boxes
• Cumulative total subscriptions as of July 31, 2007 were 4.2 million
• Monthly churn rate was 1.2% compared to 1.1% in the prior quarter

Obviously the financial numbers aren’t that positive. That being said, I still think TiVo’s future is looking bright. The Comcast and Cox partnerships should produce a lot of new TiVo subscribers. Once this occurs, TiVo will be able to straighten out its financial situation.

Ad Agency to Use TiVo’s Service to Strengthen Research, Creative Development

ALVISO, Calif., Aug 28, 2007 /PRNewswire-FirstCall via COMTEX News Network/ –

TiVo Inc. (Nasdaq: TIVO), the creator and a leader in advertising solutions and television services for digital video recorders (DVRs), today announced that advertising agency Crispin Porter + Bogusky has purchased a subscription to the TiVo Stop||Watch ratings service. CP+B is one of the industry’s most influential agencies with an impressive roster of global clients and popular ad campaigns including Burger King and Volkswagen.

Using the TiVo Stop||Watch ratings service, a comprehensive second-by-second program and commercial ratings research product, CP+B now has the means to access a broad database on audience viewing behavior, and a unique ability to track specific commercial viewership, in both Live and Timeshifted viewing context.

Read More…

TiVo is once again up to some clever marketing. This time around, TiVo has published some “research” which indicates that the qualities that people seek in a companion mirror the qualities of the new TiVo HD. Read on for some creative marketing….

With even more consumers ready to bring HDTV into their living rooms, the question of what makes for a perfect companion to HDTV is even more relevant. A recent study* found the personality traits people seek in a companion directly reflect the qualities that TiVo HD provides for HDTVs. The lesson is clear: human attributes that make for good companions in “real life” can be parlayed to technology, a truism passionately espoused by over 4 million TiVo subscribers. Respondents chose from a list of attributes, with the top qualities selected all illustrating why TiVo HD and HDTV are perfect companions on the level of Lucy and Desi, Marge and Homer or June and Ward. The results:

ALVISO, Calif., Aug 15, 2007 /PRNewswire-FirstCall via COMTEX News Network/ –

TiVo Inc. (Nasdaq: TIVO) announced today that it will release financial results for the second quarter ended July 31, 2007 after market close on Wednesday, August 29, 2007.

TiVo will also host a conference call and Webcast to discuss the first quarter financial and operating results and guidance outlook at 2:00 pm PT (5:00 pm ET) on the same day. To listen to the discussion, please visit http://www.tivo.com/ir and click on the link provided for the Webcast. The Webcast will be archived and available through September 5, 2007.

ALVISO, Calif. — August 13, 2007 — TiVo Inc. (NASDAQ: TIVO), the creator of and a leader in advertising solutions and television services for digital video recorders (DVRs), today announced its Top Commercial Rankings for June, as viewed by TiVo subscribers.

Categories tracked using TiVo’s Stop||Watch™ ratings service include Top Total Viewing Commercials compared with Total Viewing of Top Programs; Timeshifted Commercials compared with Timeshifted Programs; and Least Fast-forwarded Brand Campaigns.

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As a side note, I would like to thank Charles for putting me down as his TiVo rewards referrer. If you’d like to put me down as your referrer, all you need to do is enter my email address (raianoat AT gmail DOT com) when you activate your TiVo. Thanks Charles

ALVISO, Calif., July 16, 2007 /PRNewswire-FirstCall via COMTEX News Network/ — A whole new ratings race is on. It is not the start of a new TV season yet, but it is the start of a whole new ratings competition. TiVo’s “Top Commercial Rankings.” So TiVo says let the competition begin for the most watched, most time-shifted and least fast-forward television advertising campaigns in the market today.

TiVo Inc. (Nasdaq: TIVO), the creator of and a leader in advertising solutions and television services for digital video recorders (DVRs), unveiled for the first time today the industry’s first Top Commercial Rankings reports. Using TiVo’s StopWatch service’s unique ability to track consumer viewing behavior on a second-by-second basis, in both Live and Timeshifted viewing context, TiVo will release these reports monthly.

Spotted on TiVoLovers.

Granted it’s not a lot of money however, TiVo posted a profit of 1 cent per share for this quarter (ending April 30). This is a heck of a lot better than last quarter when TiVo posted at loss of 13 cents per share.

For the quarter ended April 30, the company posted a profit of $835,000, or a penny per share, compared with a loss of $10.7 million, or 13 cents per share, in the same period a year ago.

On an adjusted basis, the company recorded a first-quarter profit of $6.7 million versus a year-ago loss of $6.9 million.

Revenue rose 6 percent to $60.4 million from $56.8 million, with service revenue up 15 percent to $54.2 million.

Analysts, on average, expected a loss of 2 cents per share on sales of $58.4 million, according to a poll by Thomson Financial.

The DVR pioneer, which has never posted a quarterly profit until now, said it expects to post a second-quarter net loss in the range of $5 million to $8 million.

Shares of TiVo rose 25 cents, or 4.1 percent, to $6.36 in Wednesday’s trading. In aftermarket activity, shares lost 11 cents to $6.25.