The folks over at TiVo have finally launched an official TiVo Blog! This site and several others have speculated over when this would happen for a long time now. It’s great to see TiVo finally embrace the blogging community and launch their very own blog. I look forward to reading the blog and keeping up to date with TiVo news & information. If you use an RSS reader, here is a link to their RSS feed.

Hat Tip: PVRBlog

According to MediaDaily News, TiVo has bought a three part blogging “starter kit” from Carat Interactive. The kit will help them monitor blogs in their area of interest, advertise on appropriate blogs, and create a company blog (or blogs.)

TiVo has, of course, monitored the TiVo Community Forum since it’s inception and has always maintained a quasi-official presence there. I think it has helped tremendously in building their brand and smoothing over controversies.

A blog could be another valuable arrow in their communications quiver. I hope they will activate comments, allowing for a direct conversation with their fans and detractors. I think that kind of feedback can only make the company and the product stronger.