More advertising news….

TiVo Inc. (Nasdaq: TIVO - News) and Information Resources, Inc. (IRI), today launched the IRI TiVo Consumer Insights Suite(TM), comprised of two new services, providing advertisers and brand marketers with the ability to fully understand the impact digital video recorder (DVR) technology has on consumer viewing patterns and subsequent product sales, as well as the ability to quantify the effectiveness of specific advertising campaigns and brand recognition programs in TiVo® DVR households.

Todd Juenger, Vice President & General Manager, TiVo Audience Research & Measurement added, “The IRI TiVo Consumer Insights Suite provides rich, new consumer insights about TiVo usage and sales impact along with a world-class testing capability to fully understand how advertising creative is viewed, processed and acted upon in the real world. No other research solution available today can deliver as detailed insight and analysis as this.”

The official press release can be found here (TiVo.com).
Thanks Mike!

Thomas Hawk has done a nice job reporting on yesterday’s earnings conference call.  According to the Tom, the overall tone of the call was anti-Echostar.   During the call, CEO Tom Rogers talked more about the injunction that TiVo is seeking against Echostar and what it really means. In addition to Echostar news, TiVo also talked about the following:

• 4.4 Million subscribers
• Advertising dollars are growing
• Series 3 TiVo to be out later in the year

Head on over to Tom’s site for more information.

I just got back from a five day business trip where I wasn’t able to access this website using the hotel’s internet connection.  For some reason, it appears as though the hotel was blocking my site and several others.  Strange!

In any case, here’s what happened over the past couple of days.  I guess it’s better to be late then never :).

• Gizmodo hands on review with the dual tuner Series 2 TiVo (thanks Mike)
• TiVo partners with Brightcove to distribute video content (thanks MegaZone)
• CompUSA is giving away a TiVo + WiFi adapter with the purchase of a laptop (thanks MegaZone)
• Tivo Ads Commercials On Demand

Mike over at Techdirt.com has posted an interesting article which talks about how TiVo is changing the way we watch commercials.  Check it out if you are interested in that kind of thing.  I thought it was rather well done and that it brought up some good points.