NEW YORK (YouTube.com/AdAge) — Things have never been smooth between TiVo and advertising agencies since that company rose to fame by popularizing ad-zapping DVRs. But now TiVo has changed into a home entertainment utility with video content from more than a hundred sources and an ad sales department. But, as VP for Ad Sales and [...]
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Dave Zatz and a couple of this site’s twitter followers have pointed out the fact that TiVo has begun to rollout a new software release (11.0c) for TiVo HD and Series 3 customers. Included in this release is a new “feature” which displays advertisements along with a Swivel Search menu item whenever you hit the [...] To be honest, I’m not sure how I feel about this new “feature”. On one hand I understand why TiVo is doing this (ads help pay the bills on this site) however, I feel as though the TiVo interface is starting to look a little “cluttered” with ads. Maybe what TiVo really needs is [...] TiVo has once again announced the top 10 Super Bowl Ads based on approximately 10,000 anonymous households. This years top ten Super Bowl ads are: 1. E-Trade: “Baby” (spitting up) Yesterday, TiVo announced that Symantec has bought an advertising spot within CNET’s weekly TiVoCast program. While this isn’t necessarily great news for the consumer (after all, who really likes advertisements?) it definitely is good news for TiVo Inc. Acquiring advertisers for the TiVoCast program should put a little extra cash in TiVo’s wallet. [...] LAS VEGAS, Oct 01, 2007 /PRNewswire-FirstCall via COMTEX News Network/ — TiVo Inc. (Nasdaq: TIVO), the creator and a leader in advertising solutions and television services for digital video recorders (DVRs), today announced the formation of the Interactive Direct Response Advertising Group designed to help the DR community better understand the advertising challenges they [...] Ad Agency to Use TiVo’s Service to Strengthen Research, Creative Development ALVISO, Calif., Aug 28, 2007 /PRNewswire-FirstCall via COMTEX News Network/ – TiVo Inc. (Nasdaq: TIVO), the creator and a leader in advertising solutions and television services for digital video recorders (DVRs), today announced that advertising agency Crispin Porter + Bogusky has purchased a subscription to the [...] Is it just me or have you noticed an abundance of TiVo ads on the web? I hope TiVo’s latest marketing campaign pays off because I’ll bet it costs a lot of money. |
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