TiVo has once again announced the top 10 Super Bowl Ads based on approximately 10,000 anonymous households. This year’s top ten Super Bowl ads are:

1. E-Trade: “Baby” (spitting up)
2. Pepsi Co: “Justin Timberlake”
3. Doritos: “Mouse Trap” (user-generated)
4. Coca-Cola: “James Carville and Bill Frist”
5. Ice Breakers: “Carmen Electra”
6. Bridgestone: “Headlights”
7. Bud Light: “Cavemen”
8. Vitamin Water: “Horse Race”
9. Cars.com Plan B: “Witch Doctor”
10. Life Water: “Thriller”

What was your favorite Super Bowl ad? Personally, I liked the Audi ad for the R8. I’m not much of car guy however; this car looks pretty sweet…

Yesterday, TiVo announced that Symantec has bought an advertising spot within CNET’s weekly TiVoCast program. While this isn’t necessarily great news for the consumer (after all, who really likes advertisements?) it definitely is good news for TiVo Inc. Acquiring advertisers for the TiVoCast program should put a little extra cash in TiVo’s wallet. I wonder how many other companies will start advertising using the TiVoCast system?

Gold Star Sponsor to Utilize Interactive Tags, Program Placement during CNET TiVoCast(TM) Interactive Ad Solutions Target Fast-Forwarding, VOD Viewers

ALVISO, Calif., Jan 24, 2008 /PRNewswire-FirstCall via COMTEX News Network/ — TiVo Inc. (Nasdaq: TIVO), the creator and a leader in advertising solutions and television services for digital video recorders (DVRs), announced today that Symantec, the maker of Norton security software, has signed on as the first advertiser to sponsor Interactive Advertising during CNET’s TiVoCast program. As a sponsor, Symantec will utilize TiVo’s Interactive Tags and Program Placements for the Norton product line within CNET’s popular weekly 15-minute TiVoCast program, which provides viewers with the latest news and reviews in technology and consumer electronics.

TiVoCast delivers — with ease and free to TiVo subscribers — broadband video content on the PC directly to the television sets and living rooms of TiVo subscribers through the Showcases area on TiVo Central, the main menu of the TiVo service. TiVoCast provides users with an extensive variety of viewing content via the internet to choose from, including content from: CNET, The Onion, The New York Times and Break.com among others.

CNET viewers can click on a “thumbs-up” during the program to obtain more information about Norton products while being able to easily return to the exact place in the program they paused viewing. These tags provide advertisers with an efficient way to reach a live, time-shifted or fast-forwarding audience and to offer viewers further engagement through opt-in requests for more product information.

“These are exciting times for TiVo as we witness our interactive ad solutions gain momentum throughout the media industry and expand beyond linear television to include nontraditional distribution channels such as TiVoCast and Video on Demand,” said Karen Bressner, Senior Vice President of Advertising Sales at TiVo. “It seems apropos that the first TiVoCast Interactive Tags are appearing during a program that highlights how technology is evolving and impacting consumers. Symantec utilizing TiVo’s ad solutions during a ‘downloadable program’ enabling them to reach interactive viewers who prefer to control their own content.”

“TiVo has presented us with a new way of reaching consumers in an ‘on demand’ world,” said Sally Jenkins, Senior Director of Consumer Marketing for Symantec. “By embedding engaging interactive tags into the popular CNET program we will drive qualified traffic to our site and enable consumers to learn more about how to stay secure on the Internet by using Norton products.”

The Interactive Tags and Program Placement will direct consumers to a branded Norton Showcase on TiVo which includes long-form content and a special offer. Additionally, Symantec will promote their Norton products including the award-winning Norton Internet Security(TM) 2008, in Gold Star Sponsorship’s and Program Placement within TiVo.

Originally spotted on TiVoLovers.

LAS VEGAS, Oct 01, 2007 /PRNewswire-FirstCall via COMTEX News Network/ — TiVo Inc. (Nasdaq: TIVO), the creator and a leader in advertising solutions and television services for digital video recorders (DVRs), today announced the formation of the Interactive Direct Response Advertising Group designed to help the DR community better understand the advertising challenges they face in the age of the DVR while educating them about the benefits of TiVo’s innovative Interactive Advertising Platfrom. Tivo’s ad solutions target the needs that direct response advertisers seek; the ability to relate to customers directly from the remote control.Spearheading the new Group is industry veteran Robert Barnett who joins TiVo as a Senior Director, managing TiVo’s relationship with Worldlink Ventures, Inc., a Direct Response advertising sales representative for TiVo’s interactive advertising platform. Mr. Barnett reports directly to Karen Bressner, Senior Vice President of Advertising Sales at TiVo. The announcements came during the 17th Annual Electronic Retailing Conference currently underway in Las Vegas, NV through October 2.

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Read the complete press release for additional information…..

Ad Agency to Use TiVo’s Service to Strengthen Research, Creative Development

ALVISO, Calif., Aug 28, 2007 /PRNewswire-FirstCall via COMTEX News Network/ –

TiVo Inc. (Nasdaq: TIVO), the creator and a leader in advertising solutions and television services for digital video recorders (DVRs), today announced that advertising agency Crispin Porter + Bogusky has purchased a subscription to the TiVo Stop||Watch ratings service. CP+B is one of the industry’s most influential agencies with an impressive roster of global clients and popular ad campaigns including Burger King and Volkswagen.

Using the TiVo Stop||Watch ratings service, a comprehensive second-by-second program and commercial ratings research product, CP+B now has the means to access a broad database on audience viewing behavior, and a unique ability to track specific commercial viewership, in both Live and Timeshifted viewing context.

Read More…

Is it just me or have you noticed an abundance of TiVo ads on the web? I hope TiVo’s latest marketing campaign pays off because I’ll bet it costs a lot of money.

Here’s two funny TiVo advertisements that were developed for TiVo’s new advertising website. What does your TiVo get you?

Spotted on ZNF & DavisFreeberg.

The other day I noticed that the “TiVo Showcase” section is almost entirely made up of ads. Is it just me or does it seem like the TiVo interface has become inundated with advertisements? For example, TiVo now has advertisements throughout the interface including ads incorporated into TiVo Showcase and ads when you delete a program (did I forget any other places?).  I remember the days when you would see one or two ads throughout the entire interface! When do the ads take away from the experience and has TiVo already crossed the line?

In TiVo’s defense, they’re definitely not the only company doing this. In fact, it’s almost impossible to visit a website or use a product that hasn’t incorporated some type of advertisement. Hell, this site has its fair share of ads so I guess I shouldn’t say anything. There definetly is a place for advertising I just have a tough time dealing with it when I’m already paying for TiVo service on a monthly basis.

What do you think? Are you happy with the ads or do you want TiVo to stop adding new advertisement “features”?