Blockbuster & TiVo have announced a partnership whereby TiVo customers will be able to download Blockbuster’s OnDemand content directly to their DVR. The deal appears to be mutually beneficial for both companies. Under the agreement, TiVo customers will be able to rent from Blockbuster’s growing library of 10,000 movies. In addition, Blockbuster has said that they will start to sell TiVo DVRs within their retail stores as well as on their website.
Although TiVo doesn’t necessarily need yet another streaming service, it’s great to see this partnership come together. Offering more options is always a good thing, especially if you are a fan of renting your movies from Blockbuster.
The Dallas-based video rental company is playing catch-up to rival Netflix Inc., which already offers free instant streaming of its movies and TV shows through TiVo DVRs and other devices with its “Watch Instantly” service.
But unlike Netflix, Blockbuster’s fee-based TiVo offering will include new releases available two to four weeks after they hit video rental stores — ahead of pay-per-view. The deal is expected to be announced Wednesday.
TiVo users will be able to rent 10,000 Blockbuster titles for $1.99 to $3.99, and purchase movies for $14.99 to $19.99 each. The Blockbuster feature will be available for standalone users of the TiVo Series 2 and 3 units, TiVo HD and TiVo HD XL DVRs.
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