LAS VEGAS, Oct 01, 2007 /PRNewswire-FirstCall via COMTEX News Network/ — TiVo Inc. (Nasdaq: TIVO), the creator and a leader in advertising solutions and television services for digital video recorders (DVRs), today announced the formation of the Interactive Direct Response Advertising Group designed to help the DR community better understand the advertising challenges they face in the age of the DVR while educating them about the benefits of TiVo’s innovative Interactive Advertising Platfrom. Tivo’s ad solutions target the needs that direct response advertisers seek; the ability to relate to customers directly from the remote control.Spearheading the new Group is industry veteran Robert Barnett who joins TiVo as a Senior Director, managing TiVo’s relationship with Worldlink Ventures, Inc., a Direct Response advertising sales representative for TiVo’s interactive advertising platform. Mr. Barnett reports directly to Karen Bressner, Senior Vice President of Advertising Sales at TiVo. The announcements came during the 17th Annual Electronic Retailing Conference currently underway in Las Vegas, NV through October 2.

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