TiVo Press Release: The Search is Over - HDTV’s Quest for the Perfect Companion Ends With TiVo(R) HD, Now Widely Available in Retail

TiVo is once again up to some clever marketing. This time around, TiVo has published some “research” which indicates that the qualities that people seek in a companion mirror the qualities of the new TiVo HD. Read on for some creative marketing….

With even more consumers ready to bring HDTV into their living rooms, the question of what makes for a perfect companion to HDTV is even more relevant. A recent study* found the personality traits people seek in a companion directly reflect the qualities that TiVo HD provides for HDTVs. The lesson is clear: human attributes that make for good companions in “real life” can be parlayed to technology, a truism passionately espoused by over 4 million TiVo subscribers. Respondents chose from a list of attributes, with the top qualities selected all illustrating why TiVo HD and HDTV are perfect companions on the level of Lucy and Desi, Marge and Homer or June and Ward. The results:

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This entry was posted on Wednesday, August 22nd, 2007 at 9:14 pm and is filed under TiVo, TiVo HD, TiVo Humor, TiVo Marketing, TiVo Press Release, TiVo.com, TiVo/PVR. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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