Update (7/19 @ 11:12PM): The site is back up and I don’t see any changes. Sorry if I got you excited 
.
I just noticed that www.tivo.com/rewards is currently down for maintenance. Could this mean that we are going to see new products added to the rewards program or is this just wishful thinking? I’ll be sure to check back tomorrow morning.
I really think it’s only in Mac land that something like this could signal new products. Frankly, Apple does it to generate buzz. Any real web software should allow you to add new products without taking down the site.