«  
  »

Top Commericals According To The TiVo StopWatch Service

ALVISO, Calif., July 16, 2007 /PRNewswire-FirstCall via COMTEX News Network/ — A whole new ratings race is on. It is not the start of a new TV season yet, but it is the start of a whole new ratings competition. TiVo’s “Top Commercial Rankings.” So TiVo says let the competition begin for the most watched, most time-shifted and least fast-forward television advertising campaigns in the market today.

TiVo Inc. (Nasdaq: TIVO), the creator of and a leader in advertising solutions and television services for digital video recorders (DVRs), unveiled for the first time today the industry’s first Top Commercial Rankings reports. Using TiVo’s StopWatch service’s unique ability to track consumer viewing behavior on a second-by-second basis, in both Live and Timeshifted viewing context, TiVo will release these reports monthly.

Spotted on TiVoLovers.

Share and Enjoy:
  • Print
  • Digg
  • Sphinn
  • del.icio.us
  • Facebook
  • Mixx
  • Google Bookmarks
  • FriendFeed
July 16th, 2007 | Category: Commercials, TiVo, TiVo News, TiVo Press Release, TiVo.com, TiVo/PVR

1 comment to Top Commericals According To The TiVo StopWatch Service

  • Suzanne Obermire
    July 19th, 2007 at 1:49 pm · Reply

    I think that this move by TiVo to add a measurement component (measuring how people are viewing ads, infomercials, etc.) is brilliant! As a direct marketer, anytime I can measure the effectiveness of my media spend, I’m happy about it. I think that people WILL watch ads that they’re interested in. Of course, they’ll skip right past those they don’t care about. TiVo may be changing television advertising into a much more effective and targeted medium. I like that!

    By the way, their April study showed that the least fast-forwarded were Direct Response TV spots. Go figure :)

Leave a Reply

 

 

 

You can use these HTML tags

<a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

CommentLuv Enabled