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TiVo And IRI Launch TV Advertising Research Services
More advertising news….
TiVo Inc. (Nasdaq: TIVO – News) and Information Resources, Inc. (IRI), today launched the IRI TiVo Consumer Insights Suite(TM), comprised of two new services, providing advertisers and brand marketers with the ability to fully understand the impact digital video recorder (DVR) technology has on consumer viewing patterns and subsequent product sales, as well as the ability to quantify the effectiveness of specific advertising campaigns and brand recognition programs in TiVo® DVR households.
Todd Juenger, Vice President & General Manager, TiVo Audience Research & Measurement added, “The IRI TiVo Consumer Insights Suite provides rich, new consumer insights about TiVo usage and sales impact along with a world-class testing capability to fully understand how advertising creative is viewed, processed and acted upon in the real world. No other research solution available today can deliver as detailed insight and analysis as this.”
The official press release can be found here (TiVo.com).
Thanks Mike!
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