TiVo has released a new advertising feature to approximately 1,000,000 of its’ subscribers. As far as I can tell, this is the feature that was announced back in November of ‘04. If anybody has a screenshot of it let me know. I would be more then happy to post it on this site. In the meantime we will have to wait and see how it works.
It sure does sound like a great way for TiVo to get more revenue. According to TiVo:
“They (viewers) are spending two to four minutes engaged in the brand — that is what makes that so valuable,” he said. “We see between 5-and-30 percent of people who enter the (enhanced) showcases will release their names to that company.”
Updated 08/08/05: PVRBlog has posted a screenshot of what the new ad system looks like. Check it out here…
Popular Posts