According to MediaDaily News, TiVo has bought a three part blogging “starter kit” from Carat Interactive. The kit will help them monitor blogs in their area of interest, advertise on appropriate blogs, and create a company blog (or blogs.)
TiVo has, of course, monitored the TiVo Community Forum since it’s inception and has always maintained a quasi-official presence there. I think it has helped tremendously in building their brand and smoothing over controversies.
A blog could be another valuable arrow in their communications quiver. I hope they will activate comments, allowing for a direct conversation with their fans and detractors. I think that kind of feedback can only make the company and the product stronger.
Eric,
Great post! It would really be nice if TiVo decided to put together their very own TiVo Blog. I’m sure that it would get a lot of attention. What better way to advertise then to create your own blog? I know that a lot of companies are doing this. TiVo shouldn’t miss out on the opportunity.
More here:
http://www.webpronews.com/business/topbusiness/wpn-54-20050411OnlineAdAgencyCaratMakesBlogEntry.html
You should add Eric (and any other contributors) to the about section(http://www.tivoblog.com/index.php/contact-me/)
and maybe change the “contact me” link to “contact us”
Inquiring minds want to know about the new personalities showing up at TiVoBlog
oops, I meant (http://www.tivoblog.com/index.php/about-tivoblog/)
Thanks for that feedback. I have asked Eric if he would like to be included
.
on the contributors page however; he hasn’t gotten back to me
Contributors page has been updated
http://www.tivoblog.com/index.php/about-tivoblog/
Hi! Why I can’t fill my info in profile? Can somebody help me?
My login is Kisakookoo!