According to this survey, 44% of the respondents say they’ll get a DVR from a store instead of their local cable provider. Some people may think that 44% sounds like a good number however; when you compare it to last year’s numbers, it doesn’t sound that good. Last year’s survey had 68% of the respondents getting their DVR from a store!
TiVo Inc. (TIVO) might want to take note of the firm’s other finding. Of those interested in getting a DVR, the majority said they are opting for models offered by their cable or satellite provider. According to the survey, 44% of prospective customers say they will probably buy their DVR from a store, down from 68% a year ago.
On top of this news, the survey also mentions the fact that 70% of the respondents know what a DVR is while only 8% of them believe they will get a DVR in the near future!
I don’t know how scientific this study is (only 1,000 respondents) however; it sure doesn’t sound like good news for TiVo. I guess we’ll have to see how this plays out.
I’m no expert on survey’s but I remember reading something during the presidential election saying that for the polling (not exit polls, just the regular polling) that sometimes on a few thousand were used, it all depends on who the respondents are… Either way, I love my TiVo and will keep pushing friends to go that way!!!
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