Protecting TiVo’s Trademark
According to this New York Times article (subscription required), TiVo has started to defend its’ trademark as of late.
The company has begun sending letters to news organizations whenever it sees the term misused. “We’ve gotten more aggressive,” said Kathryn Kelly, a TiVo spokeswoman. “It’s a much more talked-about subject now.”
This all goes back to a post I had on 9/1/2004 titled: “TiVo does not equal cable company DVR”. TiVo has finally caught on to the fact that they need to defend their trademark. One of the worst things that could happen is for the word “TiVo” to represent all DVRs. Nice job TiVo!
December 14th, 2004 at 11:07 am |
Additional insight can be found here…
http://slate.msn.com/id/2111014/
December 15th, 2004 at 2:44 pm |
Tivo and the Grammar Police
Many regular readers of this blog realize that grammar has never been my strong suit, but Tivo is giving a helping hand to journalists on the proper way to use the word “Tivo”. To reduce the dilution of their trademark,…