TiVo has signed another advertising deal with Discovery Cove, an Orlando, Florida park. TiVo seems to be doing well with this type of advertising.
I am somewhat surprised that more companies are not advertising with TiVo. After all, when was the last time you watched a commercial while using your TiVo. I am definitely more likely to watch one of TiVo’s advertisements then a regular ad that is shown during a show. What does everybody else think? Do you think that advertising on the TiVo is a good idea? Are you more likely to watch these TiVo ads?
I will probably watch about 75% of the ads that come onto my TiVo. This is compared to about about 1% of them that I watch that are in the middle of shows. Heck, I end up requesting more information from about 25% of the TiVo ads as well, so they’re getting the type of responses they need.
Jay, I could not agree with you any more. In fact, I requested that TiVo record the Royal Caribbean show when they had the Royal Caribbean advertisement. I think TiVo has done a great job as of late with their advertising!