TiVo & Royal Caribbean Announce An Advertisting Deal
Two of my most favorite companies, TiVo & Royal Caribbean, recently announced a deal whereby Royal Caribbean will run a series of ads on the TiVo platform.
Royal Caribbean’s 30-second spots, “Golf,” “Rock Wall” and “Pisa,” via Havas’ Arnold in Boston, will become interactive, allowing TiVo subscribers to move from a commercial to a TiVo Showcase featuring a video encouraging consumers to record a one-hour Royal Caribbean special on The Travel Channel. The program will premiere on The Travel Channel on Oct. 14.
Who ever called TiVo an add destroyer? As of late there has been a lot of news about TiVo and how it is destroying the advertising industry. Maybe more companies need to rethink how they can advertise their products? In actuality, TiVo is an excellent platform for advertising. It allows the viewer to interact with the advertisement and get more information if they are interested. I think that more companies need to consider TiVo as an ad enabler as opposed to an ad destroyer….
