TiVo’s Impact On Television And Advertising
Forrester Research has performed an interesting survey which looks into how TiVo and DVRs in general has impacted advertising. According to the article, TiVo users spend 60 percent of their time watching recorded or delayed programs, in which they skip 92 percent of ads! Another interesting point is the fact that only 2 percent of people who owned DVRs have stopped using them.
Forrester’s survey respondents report watching only 8 percent of commercials in recorded programming. Three out of 10 viewers say they watch no commercials at all.
What does all this mean for the advertising industry? TiVo gives you the ability to control your TV watching experience. What is the advertising industry going to do to ensure that their ads are seen? Stay tuned to this topic, I’m sure you will see more news shortly….
Forrester Research Studies DVR Users
What is seemingly obvious to some people might be a mystery to others. Forrester Research conducted a survey of DVR users to be published in a report called “Inside the Mind of the DVR User”. When I read the headline…
Tivo and Advertising
Forrester Research suggests that Tivo users skip past 92% of the commercials while they are watching recorded programming. While some advertisers might see Tivo as a threat, here is why I think they are wrong.
Where does one get the report by Forrester “Inside the Mind of the DVR User?” Hal Chase
A quick google search turned this up:
http://www.forrester.com/Research/Document/Excerpt/0,7211,35326,00.html