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Two of my most favorite companies, TiVo & Royal Caribbean, recently announced a deal whereby Royal Caribbean will run a series of ads on the TiVo platform. Royal Caribbean’s 30-second spots, “Golf,” “Rock Wall” and “Pisa,” via Havas’ Arnold in Boston, will become interactive, allowing TiVo subscribers to move from a commercial to a [...] According to TiVo’s Chief Financial Officer (David Courtney), the relationship between TiVo and DirecTV remains solid. Executives at DirecTV “have not given any indication that they expect to change course,” he told attendees at a Morgan Stanley conference in California. This is great news for TiVo. A large percentage of new subscribers come [...] Ever wonder how TiVo can change your life? Rainbow Rowell over at Omaha.com talks about her life before and after TiVo and the reasons why you need a TiVo. It’s a great article for somebody who is considering getting a TiVo. There’s some funny stuff in this article including the following: I’m trying to figure [...] TVHarmony brought to my attention an article that digitalmerging.la has about the 2 million subscriber mark. The article attempts to answer the following question: What would happen to TiVo and its’ subscribers if TiVo were to go under? Check it out for some great insight into the potential outcome of a TiVo collapse. Here’s more news about TiVo’s major marketing campaign. Just yesterday TiVo annouced that they hired Matt Wisk as their Chief Marketing Officer. According to the previous mentioned article, Matt has extensive experience in the area of marketing. Prior to signing on with TiVo Matt has worked for Herbalife and Nokia. I’m [...] TVHarmony.com has brought to my attention the fact that TiVo now has two million subscribers! This is great news for TiVo since they established a goal for themselves of 3 million subscribers by next January. In order to achieve this goal, TiVo needs to have roughly 200K-250K new subscribers per month. I [...] Warner Bros. has agreed to license several of its’ films to Netflix. This agreement will presumably allow Netflix to use these films for video-on-demand (VOD) testing with TiVo! One of the biggest concerns most people have with the Netflix & TiVo partnership is that they won’t be able to get the movie industry [...] Ever wonder what the main difference is between ReplayTV and TiVo? Check out this article which talks about a test that the Good Housekeeping Institute performed. One of the funny things about the test is that the engineers who performed it had to call ReplayTV for tech support! That’s what makes [...] What follows is an interview that I had with JavaHMO creator Leon Nicholls. I sent Leon the following questions and he was gracious enough to answer them for me. 1. What do you do for a living? According to this article, TiVo and ReplayTV have agreed to limit how long you can keep a pay-per-view movie on your TiVo. The article states that starting in the spring of 2005, TiVo will start to ship boxes with this limitation built in. One control would limit recording to 90 minutes — essentially [...] |
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